EXPRESSION OF INTEREST FOR KENYA TOURISM BOARD MARKETPLACE
KENYA TOURISM BOARD TENDER NOVEMBER 2024
EXPRESSION OF INTEREST FOR KENYA TOURISM BOARD MARKETPLACE
Kenya Tourism Board (KTB) is a state corporation established and regulated under the Tourism Act 2011. Our
mandate is to develop, implement, and coordinate a National Tourism Marketing Strategy. Our mission is to
market Kenya as the home of human origin and as an all-year-round diverse, sustainable, and authentic tourism
destination.
Magical Kenya is the flagship tourism brand created and managed by the KTB. It captures the essence of Kenya’s
diverse offerings and promotes the country as a must-visit destination for local, regional, and international travelers.
KTB seeks to develop a comprehensive digital tourism platform (marketplace) to showcase and market Kenya as
a premier travel destination. This one-stop-shop platform will enable users to book holidays, learn about Kenya’s
diverse tourism offerings, and refer others to visit the country, all while providing a seamless payment experience.
The marketplace will simplify the entire travel experience, making it the ultimate platform for discovering and
planning a trip to Kenya.
KTB requests an expression of interest (EOI) for a marketplace platform that should include:
• Company Profile
• Brief of similar projects executed inclusive of client contact details (name, telephone number and email
address)
Scope of work
• Undertake the development and deployment of a simple and intuitive marketplace platform inclusive of
the ability for affiliates to register.
• A mechanism to showcase available third-party offers in the platform and update the same.
• PCIDSS compliant payment gateway supporting multiple payments options, currencies and split payments
to various merchants simultaneously
• Management of the platform
• Compliant with Data protection and other applicable laws.
Eligibility Criteria
The Tenderer must provide copies of below documents:
• Certificate of Incorporation/Registration
• CR12
• Tax compliance certificate (where applicable)